Also from Ed Rosenbaum...
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February 6, 2012
FROM RETAILWIRE:
Yesterday's Super Bowl was one of the most exciting in the history of the event. If only the same could have been said for the commercials, which fell short of producing much in the way of advertising highlights during the broadcast. What did you think of this year's Super Bowl ads? Which particular spots worked best (or not) and why?
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For our group that has been together for years watching the Super Bowl, one of the pleasures we enjoy has always been the ads. This year was disappointing. None really grabbed us and stood out. Budweiser ads in particular were far below what we have become used to expecting.