Warren Thayer

Super Bowl Ads Reach for the Funny Bone

February 8, 2010

FROM RETAILWIRE:
The Super Bowl of advertising also took place last night. Thirty-second spots sold for a minimum of $2.5 million although some fetched more than $3 million. What did you think of this year's Super Bowl ads? Which do you think will benefit the sponsor most?      [more...]

At the Bowl party I attended, we were guessing what the ads were about or what they were trying to sell. We agreed that it was often hard to tell, and no, we didn't drink that many beers. David Ogilvy's old line, "It's not creative unless it sells," came to mind repeatedly. The consensus: all the seeming focus on underwear in several spots made Hanes the big winner of the night.