Also from David Biernbaum...
DAVID BIERNBAUM & ASSOCIATES
David Biernbaum Web Site:
Very educational for CPG companies! (URL)
March 18, 2010
FROM RETAILWIRE:
We don't know if it has been classified as an addiction by psychiatric professionals, but even if it hasn't, it's clear that many Americans have a very difficult time staying away from their favorite social media sites. What are the ramifications of the numbers from the Retrevo study for the social media efforts of retailers and brand marketers?
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Social networking is great for real people that like to get in touch and stay in contact with other people regardless of location and geography. I'm a huge fan of social networking for enjoyment, business, networking, and for treating it as a medium to keep up with people, developments, news, updates, and for connecting and making new contacts. I find that most critics of the social networking media are usually folks that don't use it or understand it. In business, I am a regular user of social networking and have found that my knowledge, personal relationships, and my usefulness in my industry have all strengthened, thanks to the social networking media.
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