Gene Hoffman

BrainTrust Query: Cash Back Popularity on the Rise, But Is There a Better Way?

March 11, 2010

FROM RETAILWIRE:
Cash is king. During the past two years, this age old encouragement from our fathers has been driven home with punctuation. In the loyalty and rewards game, cash is king in a different way. Will cash back rewards continue to become more and more popular with consumers, or is it just a temporary reaction to this recession?      [more...]

Cash back is more immediately energizing than off-in-the future plane ticket, or an over-crowded cruise and other like rewards. Cash is recognizable without the commercial, promotional pillow talk. It should continue to ascend in popularity with consumers.