John Boccuzzi, Jr.

Nordstrom Links Bricks and Clicks

August 24, 2010

FROM RETAILWIRE:
Nordstrom appears to have achieved the link across selling channels that most retailers aspire to, according to reports. The department store chain manages inventories at its store and its website as one entity. What do you think about Nordstrom's approach to linking its online and offline businesses?      [more...]

This is a brilliant move by Nordstrom and will certainly give them an edge against competitors. Consumers will quickly understand that Nordstrom can deliver the size, color and designer they want, when they want it.

I have had the pleasure of meeting with Ira Neimark, former CEO of Bergdorf Goodman and executive with Nordstrom, on more than one occasion. He always insisted a key to retail success (specifically with garments and trendy items) was smart buying and inventory control. This latest move by Nordstrom will help them move more inventory with fewer markdowns at the end of each season. Other brick and mortar retailers that also sell online could learn from Nordstrom.

Ira Neimark also wrote a book about his retail experience. He includes some wonderful stories and business lessons.