Doron Levy

Showdown in the Produce Aisle

November 7, 2011

FROM RETAILWIRE:
According to a Wall Street Journal story, fresh often equates to high-margin in the area nearest the store entrance where shoppers often spend most of their budget and that "stores are finding that consumers consider even packaged foods placed there to be fresher and higher quality." Have consumers changed their definition of fresh foods?      [more...]

A well deployed produce aisle can evoke emotions of health, freshness, better living and a whole plethora of positive emotions. That's why its presentation and merchandising is so key in the overall retail plan. And yes, putting cheese slices and pre-made salad dressings will make them look fresher and healthier. It's all about the lighting, and the signage and the misters (if you still use them). The produce section was never really 100 percent about produce. It's an up selling and basket building haven that should constantly be optimized and maintained.