[Image of: RetailWire Logo and Tagline (for print)]

Also from Max Goldberg...

Links by Max

More Blog Entries

[Image of: Max Goldberg]

Max Goldberg

Max Goldberg & Associates

Starbucks: Steel This Gift Card

December 7, 2012

Just last week we discussed Starbucks' use of scarcity to build the perceived value of select estate coffees. Now the chain is offering a limited edition gift card that is sold only through the Gilt luxury products website and costs $450. Do you think the Starbucks Metal Card aligns with the company's brand?      [more...]


Bravo Starbucks! Create a gift card that generates a wave of free publicity, reinforces its image as a premium brand and becomes a collector's item.

Search RetailWire
Follow Us...
[Image of:  Twitter Icon] [Image of:  Facebook Icon] [Image of:  LinkedIn Icon] [Image of:  RSS Icon]

Getting Started video!

View this quick tutorial and learn all the essentials...