Joel Rubinson

BrainTrust Query: A Look Back at Loyalty Marketing in 2011

January 6, 2012

FROM RETAILWIRE:
Top of mind for loyalty marketers at the start of 2011 was the need to add value for members while keeping costs under control. But cracking the code of Social Loyalty to engage, entertain and retain the business of Consumer 2.0 became one of the most intimidating challenges faced by the industry over the past 10 years. Which loyalty mechanisms that debuted in 2011 show the most potential to engage consumers?      [more...]

The best loyalty program is to make it much easier to repeat purchase than to switch. Forget the games, badges, etc. Remember me -- my passwords, credit card, preferences, addresses, etc.