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Ralph Jacobson

Global Consumer Products Industry Marketing Executive
IBM

First Lady Takes on Obesity

February 22, 2010

FROM RETAILWIRE:
While recent First Ladies have taken on causes such as illiteracy, drug abuse, mental illness and even highway beautification, Michelle Obama last week announced a sweeping initiative to eliminate childhood obesity. What's your initial take on the "Let's Move" initiative?      [more...]

MY COMMENTARY:

Among the other issues stated here, we need to look at the fact that people need to take responsibility for their own health, as opposed to relying on the government to do so. Can you imagine if the government actually issued incentives for healthy lifestyles, i.e., a $1000 tax credit for each individual in the household who maintained 30 minutes per day/3x/week physical activity, and/or maintained a 5 a day veggie regimen?! Sure, compliance audits would be tough to execute. However, we should start by inducing people to make this happen, without the government making restrictions on our choices.

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