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Max Goldberg

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CPGmatters: FSIs Poised for Growth After 'Historic' 2009

March 3, 2010

FROM RETAILWIRE:
Freestanding inserts (FSIs) - always a significant force in couponing - have surged in recent times. In fact, FSIs have seen the most activity in a decade, according to the 7th annual FSI Distribution Trends Report. What's supporting the growth in freestanding inserts?      [more...]

MY COMMENTARY:

The growth in FSIs is linked to the down economy. Consumers are trying to save money. FSIs provide that savings through coupons and special offers. Equally telling is the recent report that more coupons were downloaded from the Internet than were clipped from FSIs. Consumers are looking for advertising vehicles that provide value.

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