[Image of: RetailWire Logo and Tagline (for print)]

Also from Ben Ball...

Braintrust Resource

Dechert-Hampe & Company
Sale Force of the Future - 2012
Survey Results - February - 2012 (pdf)

Links by Ben

More Blog Entries

 
[Image of: Ben Ball]

Ben Ball

Senior Vice President
Dechert-Hampe

BrainTrust Query: Should You Measure Customer Equity?

October 15, 2012

FROM RETAILWIRE:
There are many specific measures employed to gauge business success. While these are certainly appropriate to be tracked, they do not give as accurate a picture of future success if they are not balanced by a measure known as customer equity. With greater access to shopper data, is the retail industry closer to getting an accurate read on customer equity?      [more...]

MY COMMENTARY:

Doc makes an excellent point.

Customers OWN equity.

Retailers (or brand owners, or vendors) EARN equity.

Search RetailWire
Follow Us...
[Image of:  Twitter Icon] [Image of:  Facebook Icon] [Image of:  LinkedIn Icon] [Image of:  RSS Icon]

RetailWire's
Getting Started video!

View this quick tutorial and learn all the essentials...