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Also from Ben Ball...
Braintrust Resource
Dechert-Hampe & Company
Sale Force of the Future - 2012
Survey Results - February - 2012 (pdf)
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BrainTrust Query: Should You Measure Customer Equity?
October 15, 2012
FROM RETAILWIRE:
There are many specific measures employed to gauge business success. While these are certainly appropriate to be tracked, they do not give as accurate a picture of future success if they are not balanced by a measure known as customer equity. With greater access to shopper data, is the retail industry closer to getting an accurate read on customer equity?
[more...]
Doc makes an excellent point.
Customers OWN equity.
Retailers (or brand owners, or vendors) EARN equity.
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