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Ben Ball

Senior Vice President

BrainTrust Query: Should You Measure Customer Equity?

October 15, 2012

There are many specific measures employed to gauge business success. While these are certainly appropriate to be tracked, they do not give as accurate a picture of future success if they are not balanced by a measure known as customer equity. With greater access to shopper data, is the retail industry closer to getting an accurate read on customer equity?      [more...]


Doc makes an excellent point.

Customers OWN equity.

Retailers (or brand owners, or vendors) EARN equity.

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