Kevin Graff

A Uniform Approach to B-T-S Fashion

July 30, 2010

FROM RETAILWIRE:
There are a lot of reasons given for schools requiring students to wear uniforms, but regardless of those reasons, it is clear that business is on the upswing and retailers are looking to grab their share. Is the greater adoption of school uniforms a positive or negative trend for retailer apparel sales overall?      [more...]

From my perspective this is all good. The comments above are all valid. Watching the new Old Navy TV spots shows how retailers can capture the uniform market, and at the same time leverage the added footsteps into additional sales.

While some 'branded' retailers may hurt a tiny bit in the short term I wouldn't expect much damage at all; kids rip off their uniforms as soon as school ends and put on their preferred styles anyways.