Warren Thayer

America's 'Mindful' Consuming Celebrities

August 9, 2010

FROM RETAILWIRE:
According to Andrew Benett, global CEO of Arnold Worldwide, ten public figures embrace qualities of a new "mindful consumer" committed to sustainability, giving and more-thoughtful consumption. Do you generally agree with Andrew Benett's view of the evolving "mindful" consumer?      [more...]

There have always been wealthy people making significant charitable donations, so I don't see this list as anything more than anecdotal. You could also argue the names of the 10 people listed until the cows come home; they're as good as any, I suppose, but many others are just as fitting. While I believe in the innate goodness of most people, I can't say whether we're seeing a fad or a trend. My gut instinct is that it's a fad, that will rise and fall like always.