Anne Howe

BrainTrust Query: Is 'Social Media for Business' an Oxymoron?

February 4, 2010

FROM RETAILWIRE:
As new marketing verbs like tweet, blog, and social networking permeate our thinking, we need to acquire a clarifying thought vocabulary that will allow us to grapple with emerging concepts and put the tools to appropriate and beneficial use. Is "Social Media for Business" an oxymoron?      [more...]

Agreed that lots of companies are using B to B social networking as an important and effective part of their business strategy, recruiting and even the marcom mix. In another 5 or ten years we'll laugh at how long it took some companies to get there.

As well, I think we'll see some new faces from the world of social media in some very high level spots in bigger companies. "Voxology" is not an oxymoron, it's vital and alive and it works.