Joel Warady

Tupperware Parties for Brands

February 16, 2010

FROM RETAILWIRE:
Much like Tupperware parties of yore, brands are recruiting consumers to host house parties. The more relaxed, informal settings are proving to be a better way to introduce consumers to brands. What are the advantages and disadvantages of house parties for brands as a marketing tool?      [more...]

It is no surprise that House Parties are gaining momentum. It is the next level of social media; face to face marketing, having influencers talk to friends. It is like social media on steroids; it takes the experience from the computer screen into real life, and into the homes where the products are consumed and used.

There is a reason why Warren Buffett purchased Pampered Chef a few years ago. The concept of having people introduce products to their friends, while in the relaxed atmosphere of their home, in a non-pressured setting, listening to someone that they trust, well, it is gold. Add to that the opportunity to gain feedback on the products themselves, and now you have the marketer's holy grail.

This is a strategy that will continue to grow in popularity.