Jerry Gelsomino

Target to Provide Immediate Incentive to Use REDcard

June 5, 2010

FROM RETAILWIRE:
Holders of Target's REDcards will soon have good reason to expect more because they will indeed be paying less. The retailer announced that users will get an additional five percent off on all purchases. What do you think Target's new REDcard incentive program will mean for the chain and its competitors?      [more...]

Some commentator mentioned the negative of another card to carry. Here in Hong Kong we have the Octopus card. It can be used for mass transit, purchases at McDonald's and 7-Eleven. Some companies have linked the cards with their own security systems so the employee uses it as a company ID. When will the US link a smart card to all aspects of a consumer/individual's lifestyle?