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Home » RetailWire Braintrust Directory » Blog » Retail Customer Experience: Retailers, take back your shelves
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Sandy Miller

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Miller Zell
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Retail Customer Experience: Retailers, take back your shelves

March 5, 2010

FROM RETAILWIRE:
Over the past generation, stores lost their individuality, becoming homogenous and undifferentiated. A major factor in this lack of personality came when stores began selling space for advertising. To what degree is co-op advertising responsible for any sameness seen across supermarkets?      [more...]

MY COMMENTARY:

Retailers must step back and first understand what shopper-focused, RELEVANT-Reasons-to-Buy information for products they want to sell. And that includes co-op products.

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