Max Goldberg

BrainTrust Query: You Are Here ... Like It or Not

August 30, 2010

FROM RETAILWIRE:
A recent study by Forrester Research concluded that, while location-based services (LBS) are intriguing, they are still too small for major marketers to spend much time on. How aggressive should retailers be around investing in location-based services? What do you see as the next evolution of LBS?      [more...]

Retailers should experiment with location-based services to learn how they work and to see how consumers respond to various offers. The cost of participating is low and offers can constantly be changed to see which provoke the best consumer response. They are another way that retailers can interact with consumers.