Ben Ball

NRF: The Power of Conscious Capitalism

January 18, 2012

FROM RETAILWIRE:
A Super Session Tuesday at the NRF convention touted the merits of building a retail business around "conscious capitalism," or one providing value — whether emotional, social or financial — to all stakeholders in a business. Is conscious capitalism a reasonable goal for many retailers or only a select few?      [more...]

Mr. Tindell strikes at the heart of this issue for retailers of all stripes. Happy people make happy places to shop. Happy places to shop make happy consumers. Define "happiness" any way you want. From the cheery "Hello!" every time you walk into a Jimmy John's Sandwich Shop to the trademark entertainment value of Stew Leonard's to the social statement of Whole Foods. Whatever trips your trigger. It's all about creating a pleasant, productive environment.