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Ian Percy

President
The Ian Percy Corporation

BrainTrust Query: P-O-Inted Observations on Collaborative Promotion Optimization

November 26, 2012

FROM RETAILWIRE:
With the theme of promotion collaboration established at the 4th annual POI Joint Business Planning Summit held in Chicago in early November, conference attendees debated hurdles facing such partnering and heard examples of progress. To what degree is collaboration between trade partners hampered by self-serving interests?      [more...]

MY COMMENTARY:

Collaboration isn't a mechanistic process built on metrics, SAP, LEAN, analytics or any of that kind of stuff. My eternal dream is that some day we'll move beyond that mindset to understand what nature has been trying to teach us about how integrated and aligned systems really work. Basically collaboration of any sort is a spiritual or, if you prefer, an energetic connection.

Commandment #9 of my "11 Commandments for an Enthusiastic Team" is "Whatever you want...you must first give away." We are a self-interested culture, a culture of takers. The brutal reality, however, is the more you take the less you have.

This commandment says that the only way to get someone to smile at you is to smile. If you want love, be loving. If you want people to trust you, be trusting first. If you want collaboration see what you can give to those with whom you want to be aligned.

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