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August 13, 2010
FROM RETAILWIRE:
Marbles: The Brain Store, a newer concept that focuses on games that improve memory and reasoning skills, is finding much wider appeal than originally expected. What do you think of the Marble's concept and the overall market demand for mind-stimulating games?
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Brilliant! The awareness (and following worry) of the various forms of age related dementias has never been higher, thanks to the aging population of Boomers. This 'wins' on so many levels:
- it's not about buying more 'stuff' ... it's about investing in yourself and your well being
- it's about an experience and personal payoff ... not the product
- it's differentiated merely because no one else is doing it.
- shopping there sounds fun ... not another boring shopping trip
Time for me to catch a flight to Chicago and check this store out ... hope I can remember what I went there for when I arrive!