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Braintrust Resource
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Overview of Florida retail market; in-state regional summaries (PDF)
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Building an Effective Supermarket Retail Website
February 17, 2010
FROM RETAILWIRE:
A report out by Bill Bishop, chairman of Willard Bishop, aims to decipher what supermarket websites need to do to best communicate with shoppers. The report is based on multiple visits to websites of eight retailers.... How well do you think supermarket websites engage shoppers?
[more...]
I agree with most of the comments above. Keep it simple and short. Focus on value and on sale items. It could get into some specific needs of the community--charity, etc. Also, it could promote health and easy to make meals for consumers on the go, working moms, etc.
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