George Anderson

Walmart Says 'No Comment' to HuffPost

December 5, 2012

FROM RETAILWIRE:
As the largest retailer in the world, Walmart is a very big target for media. Still it's perplexing that the company has chosen to stop talking to a major media outlet, The Huffington Post. Do retailers "cut off their nose to spite their face" when they refuse to speak with major media outlets?      [more...]

The term major media outlet for the purpose of this discussion speaks to audience and not the perception of journalistic integrity. The Huffington Post attracts 39 million unique visitors on a monthly basis. That, in my mind, makes it a major media outlet.