Camille P. Schuster, Ph.D.

Giant Eagle Tests In-Store Wellness Areas

January 26, 2010

FROM RETAILWIRE:
Giant Eagle, is testing dedicated health and beauty areas featuring a wider selection of dietary supplements, a premium cosmetics counter, a pharmacy with a drive-through window, a dietitian, and a licensed skin specialist. What do you think of Giant Eagle's in-store wellness shops?      [more...]

This is an interesting idea and a slightly different twist to the "health care centers" that housed a nurse. The question will be not who visits this area (because many consumers will), but who spends time in this area, what questions they have, and what kind of experts are necessary? What happens when the skin care specialists or nutritionists are asked for advice on which items the consumer needs to purchase to help with their ailments like the flu, a cold, allergies, or a bug bite? What is the liability for giving medical advice?