Kai Clarke

Super Bowl Ads Played Out By Game Time

February 3, 2012

FROM RETAILWIRE:
The commercials used to be a big deal at the Super Bowl. In recent years, however, some of the magic seems to have gone out of the Super Bowl commercial game. What is your take on marketing Super Bowl commercials before the game?      [more...]

Yes. Pre-game marketing is a must. If you are spending over $3 million dollars on an ad, you need to support it with social media buzz and PR weeks before the game in order to maximize your exposure. There are too many free options to maximizing your exposure whenever a company promotes a product on the Superbowl. Not to take full advantage of these would be a poor marketing decision.