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Gene Hoffman

President/CEO
Corporate Strategies International

Target's Turkey Dinner Cheaper Than Walmart's

November 21, 2012

FROM RETAILWIRE:
Recent reports suggest that Target might have a slight edge over Walmart heading into the holiday season. And thanks to an analysis by Bloomberg Industries, Target gets a win with the lowest price on Thanksgiving dinner. How important will price be to the success of retailers such as Target and Walmart this holiday season?      [more...]

MY COMMENTARY:

Price is always in the forefront of decision making, but buying food for a key holiday always embraces loyalty to your favorite store.

Re: the pricing gap between Walmart and Target in the mind of the consumers, we should remember that the march of the human mind is slow. And slowly, Target's pricing competitiveness has been penetrating the price-consciousness of consumers. The gap is closing between WM and TGT and, add to that, the experience is better at Target.

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