Kai Clarke

Change Coming for Latino Grocery Stores

March 12, 2010

FROM RETAILWIRE:
The Latino population in the U.S. has grown rapidly in recent years and with it has come a corresponding rise in the number of grocery stores catering to this diverse consumer base. Will Latino grocery stores survive as their target shopper base becomes more assimilated into American society and culture?      [more...]

Adapt or perish. This is a growing niche market, but its specialty, which is now its strength, will be its demise. These Latino markets have been strong during this era of assimilation, but as more and more Latinos consider themselves Americans first and Latinos second, the smart retailers will reposition themselves to reflect this changing perspective. Those that do not will perish.