Doug Stephens

Madonna Talking to Macy's

February 22, 2010

FROM RETAILWIRE:
Madonna is said to be talking to Macy's about doing an exclusive line. According to a report from Women's Wear Daily, the contemporary women's collection includes apparel, accessories, intimates and footwear. What do you think about the potential for a Madonna fashion line?      [more...]

I wish I could be positive about Macy's initiative on this but frankly the alliance could be subtitled "When dying brands collide."

I'd be fascinated to see any research that was done. It would be interesting to see the brand attributes that Madonna represents for women of all ages but most particularly for women in the 18-34 age range.

That said, I have to agree with those panelists who view this as an union better executed in the 1980's.