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Sears to Franchise Auto Centers
February 19, 2010
FROM RETAILWIRE:
Sears Holdings announced yesterday that it has embarked on a plan to franchise Sears Auto Centers. The company believes the time is right for this move with over 3,000 car dealers having lost their franchises of various auto makers over the past year. Do Sears Auto Center franchises represent a win for Sears Holdings, franchisees and consumers?
[more...]
Sears continues to think outside of the box, but like their decision to license the DieHard brand that we discussed last week, while this may be good for Sears Holdings, it might not be so good for the retail stores.
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