David Livingston

Market Baskets See Organic Sales Growth

August 17, 2010

FROM RETAILWIRE:
While much of the reporting in recent years has shown consumers trading down in grocery stores, a new survey shows demand for higher-priced natural and/or organic products on the upswing. What is your takeaway from the big increase in the numbers of consumers who report that natural and/or organics make up at least 25 percent of their food purchases?      [more...]

I think the experts such as Whole Foods are in a better position to benefit because they are simply better at it. Reasons I can think for the the upturn in natural foods are first, the economy has recovered. People who are still trying to figure out how to come out of their economic mess were probably not the educated consumer that is targeted by the natural/organic providers.

Another reason is that consumers are seeing results of their purchases. I've personally seen my cholesterol drop and arthritic pain decrease due to what I believe from consuming certain products. So now I'm not thinking twice about buying those products regardless of price.