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Roger Saunders

Managing Director
Prosper Business Development

Target Execs: Technology Changing Everything

November 30, 2012

FROM RETAILWIRE:
Target has had some well-documented challenges with consumer-facing technologies in the past. But now, most of those seem to be in the company's rearview mirror. What technologies currently available do you think offer the greatest opportunity for stores to improve the customer shopping experience?      [more...]

MY COMMENTARY:

We live in a "four-screen" world—television, PC, Tablet, Smartphone. In addition, there are some 30+ other media forms, including the entire in-store experience, that influences the consumers' purchasing decision. They all potentially play a role in driving different segments of the population to the "last mile" of making the purchase.

Marketers who continuously hold a reserve for experimenting with their Media Allocation budget will be the ongoing winners. All the music hasn't been written for technology, or for traditional media forms for that matter.

Many ways to engage the consumer, and some of the best, and worst, ideas will be forthcoming.

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