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Sam's Discounts Have Personal Touch
June 1, 2010
FROM RETAILWIRE:
Sam's Club is getting personal with its members. Plus card members, who pay an added fee over regular Sam's shoppers, are able to go to an in-store kiosk and pick up deals created based on their shopping history. What do you think of the Sam's personalized offer program?
[more...]
This is a terrific program that is already seeing significant results (see my blog posting for an in-depth look at Sam's overall strategy http://is.gd/bE3O5). While unfavorable comparisons to Costco have become a knee-jerk reaction to anything Sam's attempts, I think it's time to take a fresh look at the innovation that they are driving and the cohesive strategy that is anchoring all of it.
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