Joel Warady

Tiger Woods and the Risks of Celebrity Endorsements

December 17, 2009

FROM RETAILWIRE:
After news of his infidelity and his decision to quit golf, Accenture became the first firm to end its marketing relationship with Tiger Woods. Has the proliferation of internet and social media chatter increased the risks around celebrity endorsements?      [more...]

I don't think we can blame the internet for this one. If the Internet did not exist, and there was no social media, the fact that Tiger Woods had relationships with 10 -13 women other than his wife, while his wife was pregnant, would still have made the news, and would still have made headlines. Some people think he is the world's best athlete; do you think it is only the social media sharing of information that has spread the story about his infidelities?

In this case, one shouldn't blame the Internet and social media for Tiger Woods' problems. It is more the fault of the moral decay of parts of society, and the sense of entitlement that permeates Mr. Woods' generation.