![[Image of: RetailWire Logo and Tagline]](/images/branding/retailwire-logo-and-tagline.jpg){kind=logo}
![[Image of: RetailWire Logo and Tagline (for print)]](/images/branding/print-header.jpg)
![[Image of: Discussions button]](/images/buttons/discussions-inactive.jpg)
![[Image of: Business Tips button]](/images/buttons/business-tips-inactive.jpg)
![[Image of: Braintrust Panel button]](/images/buttons/braintrust-panel-inactive.jpg)
![[Image of: News and Other Resources Button]](/images/buttons/news-and-resources-inactive.jpg)
Also from Joan Treistman...
Links by Joan
[none]
More Blog Entries
![[Image Of: Email and print icons]](/images/buttons/email-and-print.jpg){kind=small}
![[Image of: Joan Treistman]](/public/people/147155.gif)
Retail TouchPoints: Forrester Research Highlights Impact of Location-Based Marketing
February 7, 2012
FROM RETAILWIRE:
A recent Forrester Research survey indicated that 114 million U.S. smartphone users employ check-in services. Forrester predicts that number will grow to 159 million by 2015. What type of offers, incentives or rewards do expect will drive mobile check-ins for retailers in years ahead?
[more...]
Help me understand what I just read if...The number of people in the U.S. who own smartphones jumped 10 percent to 82.2 million in the three months through July 2011 [according to ComScore].
Here's what Forrester Research suggested: A recent Forrester Research survey indicated that 114 million U.S. smartphone users employ check-in services. Forrester predicts that number will grow to 159 million by 2015.
Therefore over 100% of smartphone users... Help!
![[Image of: Twitter Icon]](/images/buttons/follow-us-twitter-icon.jpg "Follow us on Twitter"){kind=icon}
![[Image of: Facebook Icon]](/images/buttons/follow-us-facebook-icon.jpg "Follow us on Facebook"){kind=icon}
![[Image of: LinkedIn Icon]](/images/buttons/follow-us-linkedin-icon.jpg "Follow us on LinkedIn"){kind=icon}
![[Image of: RSS Icon]](/images/buttons/follow-us-rss-icon.jpg "Follow us via our RSS feed"){kind=icon}
![[Image of: Vicks banner - Vicks Business Tip - The Cold/Flu Category Gets a New Line for the Care Consumer - SEE THIS TIP!]](/public/images/banners/607.jpg?cb=60460353)
or transmitted in any form or by any means except as may be expressly permitted in writing by the copyright owner.
