Also from Dan Berthiaume...
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September 9, 2010
FROM RETAILWIRE:
Amazon.com has announced the creation of a free subscription service, Amazon Mom, intended to make life easier on busy moms, dads and others taking care of babies and toddlers. Does Amazon.com have a winner with Amazon Mom?
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Moms shop. Without moms shopping, kids and dads would be dressed in rags and eating three-day-old Chinese leftovers. Single adult males might dress well but essentially are eating three-day-old Chinese leftovers every day of the week. If you are a retailer in almost any vertical, you want to reach moms. To call Amazon's move a "no-brainer" is in itself a no-brainer.