Richard J. George, Ph.D.

Walgreens Lays Its Social Responsibility On(the)line

August 6, 2010

FROM RETAILWIRE:
A company's commitment to the community and causes is important to many stakeholders. Numerous studies have shown a commitment to a cause can be the difference in where consumers shop and what brands they buy. Is social responsibility a requirement for success in business today for large companies?      [more...]

Social responsibility should be the norm in today's environment. However, at the very least it appears to be a well-positioned tie breaker when consumers consider companies/products/services of perceived equal value. Take a look at the traction Walmart is getting from its "save money, live better" campaign. Social responsibility in addition to being a good thing represents a temporary point of difference.

Yes, the Walgreens site is a good one, worth emulating.