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Braintrust Resource

International Council of Shopping Centers
2010 Florida Retail Report
Overview of Florida retail market; in-state regional summaries (PDF)

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John Crossman

President
Crossman & Company

Super Bowl Ads Reach for the Funny Bone

February 8, 2010

FROM RETAILWIRE:
The Super Bowl of advertising also took place last night. Thirty-second spots sold for a minimum of $2.5 million although some fetched more than $3 million. What did you think of this year's Super Bowl ads? Which do you think will benefit the sponsor most?      [more...]

MY COMMENTARY:

Betty White was the best. Too many car ads. Overall, I was somewhat disappointed. I felt like this was a year that a retailer could have really made a powerful statement and that did not seem to happen.

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