Also from David Biernbaum...
DAVID BIERNBAUM & ASSOCIATES
David Biernbaum Web Site:
Very educational for CPG companies! (URL)
January 28, 2010
FROM RETAILWIRE:
If this past holiday's trend is any indication, consumers love free shipping. But to what extent do shipping costs actually factor into a consumer's decision to purchase online? Have free shipping deals become almost a prerequisite for e-commerce?
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Shipping costs definitely have an affect for online sales, especially for when consumers are purchasing items for under $20.00.