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David Biernbaum

Senior Marketing and Business Development Consultant
David Biernbaum Associates

The Fine Art of Delicious Gift Giving

August 30, 2010

FROM RETAILWIRE:
It isn't just men whose hearts can be reached through their stomachs. Increasing numbers of food gifts are being purchased, according to a report, Food Gifting in the U.S., from Packaged Facts. Should retailers do more to promote food as gifts?      [more...]

MY COMMENTARY:

Retailers definitely should do more to promote food as gifts. Food is always appreciated, it's for "right now," and it can be enjoyed by more than just one person at one time. And for retailer's perspectives if the food is "gifted" just right it also can be very profitable!

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