Also from David Biernbaum...
DAVID BIERNBAUM & ASSOCIATES
David Biernbaum Web Site:
Very educational for CPG companies! (URL)
August 30, 2010
FROM RETAILWIRE:
It isn't just men whose hearts can be reached through their stomachs. Increasing numbers of food gifts are being purchased, according to a report, Food Gifting in the U.S., from Packaged Facts. Should retailers do more to promote food as gifts?
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Retailers definitely should do more to promote food as gifts. Food is always appreciated, it's for "right now," and it can be enjoyed by more than just one person at one time. And for retailer's perspectives if the food is "gifted" just right it also can be very profitable!