Camille P. Schuster, Ph.D.

BrainTrust Query: Loyalty 360 Weighs in on 12 Key Loyalty Marketing Trends for 2010

January 29, 2010

FROM RETAILWIRE:
Engagement. Collaboration. Sustainability. ROI. Some may call these buzzwords, but BrainTrust panelist Mark Johnson predicts these are bottom-line concepts that will drive loyalty marketing in 2010. What overall trends do you see driving loyalty marketing in 2010?      [more...]

Consumers want to be heard. That requires interaction and listening not just sending messages. That is a new paradigm for most companies. Those that are developing this capability find that it profoundly changes their marketing program. This is not a "tweak" or a one-time project.