John Boccuzzi, Jr.

Tesco Teams Up With 'Facebook for Groceries'

February 7, 2012

FROM RETAILWIRE:
Tesco recently signed up with a new social network website that describes itself as "the world's first personalized social shopping platform for groceries." How appealing would Foodie.fm's promised social networking and personalization tools likely be for consumers in the U.S.?      [more...]

Yes, I am a foodie. I currently use Fine Cooking magazine, Foodnetwork.com, Cookingchannel.com and on occasion the epicurious free app to search for new recipes. I am inspired by watching a chef on-air and then finding that recipe on their site. In fact, this past weekend I hosted a dinner party and the main dish and dessert were from cookingchannel.com. A free app that allows me to share and find the best recipes sounds interesting. I also like the idea of a quick shopping list build. Nutritional values per serving would also be helpful.

As a foodie, one of my biggest challenges is using the rest of a fresh item to make something else that week. Imagine if this app could offer up suggestions on how to best use only the fresh ingredients that week. For example, I buy fresh Thyme (only during the winter when I can't grow it) and only use 3 springs for the recipe. Suggest 2 or 3 other recipes that use fresh thyme so I can use the rest.

I visited the site, registered and filled out their survey. Nice interface, easy to use and the recipes they suggested for me (after completing the survey) were interesting.

Which US retailers will get on board first?