Doron Levy

Finnish Grocer Testing Slow Checkout Lanes

November 8, 2011

FROM RETAILWIRE:
K-citymarket, a supermarket in the city of Espoo, Finland, is experimenting with a slow-track checkout lane. The checkout is aimed for the elderly, mentally disabled, or any other customer who wants their shopping visit to be more relaxed. Do think that U.S. checkouts have become too rushed for some customers?      [more...]

I could be wrong but the whole purpose of the checkout is to be the high pressure, high impulse area of the store. Yes, it's a hurried experience because the customer wants to get out of there as soon as possible. Add a high impact rack filled with shiny products and you have the makings of a very profitable area of the store. Of course I can understand accommodating the needs of every shopper but I just don't see this taking off in North America.