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Joel Warady

Chief Marketing Officer
Enjoy Life Foods

Wal-Mart Hopes Third Time a Charm in Movie Rentals

February 23, 2010

FROM RETAILWIRE:
Back in 2005, Wal-Mart Stores decided its venture to rent movies online wasn't going where it wanted. In 2007, the retailer took another shot at the movie rental business using a download service...Now, Wal-Mart is hoping the third time's a charm with the acquisition of Vudu.... Will Wal-Mart Stores' purchase of Vudu make it a force in the movie rental business?      [more...]

MY COMMENTARY:

Ask yourselves this question: When you think high-tech, digital delivery of content, which names come to mind? Who would you trust?

Best Buy
Amazon
Barnes & Noble
Apple
Microsoft
Borders

At what point does Walmart come to mind? Never! They are a great destination for hard goods and soft goods, but I simply don't think that they will ever be top of mind when it comes to digital delivery of content.

Three strikes and they're out!

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