Carol Spieckerman

Target and Wal-Mart Give Individual Attention to Customers

August 31, 2010

FROM RETAILWIRE:
Target and Wal-Mart Stores may be the biggest mass merchandisers in the country, but both believe business results can be improved by tailoring what they do to individual shoppers. Do you think Target and Wal-Mart are capable of achieving a "neighborhood store" feel?      [more...]

I'm confused. Hasn't Walmart been doing this since way back in 2006ish through its SOC (Store of the Community) initiative? No doubt their efforts are becoming more sophisticated and the focus now is on adapting smaller footprint stores to local tastes vs. tweaking 3-5% of the assortments in the bigger boxes, but still. Nothing new conceptually and everyone from Best Buy to Macy's has since followed suit.