Anne Bieler

RILA Survey: High Priority Placed on Protecting Consumer Data

March 2, 2010

FROM RETAILWIRE:
A new report released by the Retail Industry Leaders Association in partnership with Retail Systems Research finds merchants viewing data protection as a means to build their brand and business across channels in the minds of consumers. Do you see a strategic advantage in protecting shopper data and utilizing customer-specific data?      [more...]

Protecting consumer data is fundamental in creating shopper trust and loyalty. It is in retailer interest to communicate with shoppers on how data is protected and if/how it is shared. Shoppers should have an option if data is to be shared with third parties and know what protection is afforded there as well.