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J.Crew Turns to Other Brands to Reach Men
August 18, 2010
FROM RETAILWIRE:
Part of J.Crew's recent success in men's apparel is being attributed to collaborations with third-party brands such as Levi's, Warehouse and Red Wing. What is your assessment of J.Crew's men's apparel business? Why do so many retailers struggle in men's fashion?
[more...]
When I think of J.Crew men's, I don't think of edgy, but authentic does ring true. These are smart moves that broaden the appeal of the J.Crew brand to a larger segment of the men's market that has been growing nicely in spite of the downturn. Mickey Drexler is an iconic merchant with a keen eye for trends and the ability to execute even edgy fashion in a classy and profitable way. Making J.Crew a one-stop shop for guys meets other criterion of shopping for most men; if I can find everything in one store why do I need to go anywhere else?
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