Gene Hoffman

Change Coming for Latino Grocery Stores

March 12, 2010

FROM RETAILWIRE:
The Latino population in the U.S. has grown rapidly in recent years and with it has come a corresponding rise in the number of grocery stores catering to this diverse consumer base. Will Latino grocery stores survive as their target shopper base becomes more assimilated into American society and culture?      [more...]

How quickly assimilation actually occurs will determine the long-term viability of Latino grocery stores. Supposedly much of America is drifting toward segmentation and that raises a red flag for assimilation. Spanish-speaking Americans are rapidly rising in number and commercial clout and they have a pride in their customs and their language. So the assimilation process will take time and keep the Latino grocer in business for quite a while.