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Paula Rosenblum

Managing Partner
RSR Research

Penney CEO Brings 'Reality Distortion Field' From Apple

January 26, 2012

FROM RETAILWIRE:
Current J.C. Penney CEO Ron Johnson must have spent a lot of time with Steve Jobs when he was at Apple because it appears as though he too has the power to create a "reality distortion field." What do you think is the most exciting aspect of the plan to turn J.C. Penney around?      [more...]

MY COMMENTARY:

Our research has shown for a long time that a) retailers continue to increase the number of price changes sent to stores and b) they truly have no idea of the impact of these price changes. Someone finally did the math. I am really excited to see a reduction in the number of promotions.

I think it's also true that consumers don't like to shop in "big boxes," but I'm not sure that stores-within-a-store will have legs. Still, it's the most exciting thing to watch in retail since, well...since the Apple stores.

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