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Ralph Jacobson
Global Consumer Products Industry Marketing ExecutiveIBM
Super Bowl: Food Sellers Look to Run Up the Score
January 30, 2012
FROM RETAILWIRE:
Catching up to Thanksgiving, the Fourth of July and Memorial Day, Super Bowl Sunday has become yet another day when Americans take a break from the call for healthy eating. What's unique about the retail opportunity around the Super Bowl versus other food-gorging holidays such as Thanksgiving and the Fourth of July?
[more...]
One key unique aspect of this event is that it holds perhaps the most opportunity for impulse purchases, versus other holidays or events. The shopper knows they want snacks, however, the most compelling in-store displays win the business.
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