Doug Stephens

Claiborne and Penney: A Marriage Made in ...

August 17, 2010

FROM RETAILWIRE:
Last October when Liz Claiborne announced the brand had entered into an exclusive deal with J.C. Penney, many thought it would probably be a bigger win for the retailer than the brand. Do you think the J.C. Penney deal could mark the final chapter of the Liz Claiborne brand or is this the beginning of a bright new future for the business?      [more...]

So if I understand this, the strategy is that one old, tired brand buys another old, tired brand and together they succeed?

With Sephora I felt Penney might be on the right track. Current, fashionable brands that could carry them closer to a younger (future) consumer. But Claiborne? (Scratching head....)